BigStep is looking for a dynamic Marketer with 3+ years of relevant experience who can handle our Blog, Email Marketing, Website, Marketing collateral, Social Media presence, etc. The individual will play a pivotal role in shaping our Marketing efforts.
Responsibilities
Manage the online presence of the Company across all channels to get good top-of-the-funnel leads and conversions.
Collaborate with the design & development teams to enhance the Company Website's content, visual appeal, and user experience.
Update Website content regularly to ensure accuracy and relevance.
Monitor website performance and implement improvements for optimal functionality.
Create and maintain Marketing Collaterals, including Corporate Profiles, Case Studies, and other promotional materials.
Create and edit business proposals, RFPs, RFIs, and other client-facing documents with a focus on clarity, professionalism, and persuasiveness.
Design visually appealing presentations, and pitch decks using Canva and other relevant tools.
Ensure consistency in Branding and messaging across all collaterals.
Collaborate with cross-functional teams to gather relevant information for collateral creation.
Research industry trends, company news, and related topics to create engaging and informative Blog content.
Write, edit, and publish SEO-optimized Blog posts on the company website.
Develop, and execute Social Media strategies to enhance brand awareness and engagement.
Assist in the creation and execution of Email Marketing campaigns.
Requirements
Strong written and verbal communication skills.
Strong analytical, research, and problem-solving skills.
Creative mindset with an eye for design and detail.
Design visually appealing presentations, pitch decks, and marketing materials using Canva and other relevant tools.
Familiarity with content management systems is a plus.
Experience with social media management tools and email marketing platforms.
The ability to use AI Tools for marketing content creation is a must.
Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
Basic understanding of SEO principles.