About Role
Enhance the company’s online presence, generate qualified leads, and build brand trust through the strategic use of digital marketing channels. Candidates must have a minimum of 6 months of hands-on experience in digital marketing, with a focus on social media, lead generation, content marketing, and online reputation management (ORM) for AI-driven software solutions.
Responsibilities:
- Execute monthly content calendars for LinkedIn and Twitter/X
- Create branded visuals using Canva/Adobe Spark
- Monitor engagement, respond to followers, and analyze performance
- Focus on B2B engagement and use relevant hashtags
- Run email campaigns via Lemlist or Mailchimp and conduct LinkedIn outreach to potential clients
- Promote webinars and case studies to drive qualified leads and align with the sales team for lead follow-up and tracking
- Publish SEO-optimized blogs, case studies, and whitepapers
- Use Google Search Console and Ahrefs to improve content performance
- Repurpose content for social media and email campaigns
- Conduct keyword research to align with the target audience's needs
- Monitor brand mentions using tools like Google Alerts and Brand24
- Respond to feedback and encourage client testimonials
- Share reviews and success stories on the website and social media
- Maintain a strong, positive online brand presence
- Work with designers to improve website UX and visual content
- Leverage tools like Google Analytics, Ahrefs, and other digital marketing platforms
- Strong understanding of current online marketing concepts, strategy, and best practices
- Strong Interpersonal, decision-making, and Problem-solving skills
- Experience in email marketing tools (Instently/Lemlist, Mailchimp) and B2B social media platforms (LinkedIn, Twitter/X)
- Proficiency in Canva or Adobe Spark for visual content creation and familiarity with ORM tools (Google Alerts, Brand24)
- Experience in lead generation and LinkedIn outreach
- Impeccable command over grammar with excellent writing skills